Social media advertising is a way to target audiences on specific networks through demographic information so targeted consumers can see your brand in their feeds. And it works really well when done right. … You have to be strategic with your (Social Ad-spend), content selection, targeting frequency and audience demographics.

Social media management is about more than just maximizing vanity metrics. What are vanity metrics? Well, they’re things like “likes” or “follows.” Now, while these certainly can indicate meaningful engagement, all too often we see businesses that take them as an end unto themselves. One good solid conversation, something with a bit of impact for someone in your audience, is worth more than any number of “likes” because it’s made a demonstrable connection between your brand and your audience. When it comes to social media management, it’s the fundamentally social element that you need to keep in mind. It’s the nature of the medium. It’s all about engaging directly with people.